
SUNRISE, Fla. — Barack Obama took the unusual step Wednesday of making the final pitch for his candidacy on a smoothly produced infomercial that aired across network and cable television.
The 30-minute broadcast weaved together American iconography — images of amber waves of grain, pickup trucks and American flags — with portraits of iconic voters, testimonials from politicians and one business figure, footage of Obama speeches and direct appeals from the candidate.
The ad cut to a live shot of Obama at a rally here for the last two minutes, where he told an arena packed to the rafters that “the time for change has come.”
“In six days, we can choose to invest in health care for our families, and education for our kids, and renewable energy for our future,” Obama said with his vice presidential nominee, Joe Biden, at his side. “In six days, we can choose hope over fear, unity over division, the promise of change over the power of the status quo. In six days, we can come together as one nation, and one people, and once more choose our better history."
The 30-minute broadcast weaved together American iconography — images of amber waves of grain, pickup trucks and American flags — with portraits of iconic voters, testimonials from politicians and one business figure, footage of Obama speeches and direct appeals from the candidate.
The ad cut to a live shot of Obama at a rally here for the last two minutes, where he told an arena packed to the rafters that “the time for change has come.”
“In six days, we can choose to invest in health care for our families, and education for our kids, and renewable energy for our future,” Obama said with his vice presidential nominee, Joe Biden, at his side. “In six days, we can choose hope over fear, unity over division, the promise of change over the power of the status quo. In six days, we can come together as one nation, and one people, and once more choose our better history."
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