By BEN SMITH
As part of a strategy that has gone mostly unnoticed since it began, Barack Obama is prosecuting an intense, slashing radio campaign against John McCain in some of the nation’s most competitive electoral battlegrounds.
The wave of attack ads against McCain includes some of Obama’s most aggressive spots on hot-button issues including abortion and stem cell research and has occurred as the McCain campaign has drawn serious scrutiny and criticism over the questionable content of its own negative ads.
“That’s what radio’s good for: going under the radar,” said Evan Tracey, who tracks advertising sales at the firm TNSMI-CMAG. “Obama has to be a little more protective of his brand than McCain does, so there may be a choice that they’re making there that we don’t want to be pounding McCain as hard as we can on our highest-profile medium that has our picture on it,” he said.
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